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Judy Isaacson
Executive Summary
  • 20+ years' collective experience in global medical sales, marketing, communications/PR, and business operations.
     
  • 20 years’ broad industry experience in contract R&D, surface coatings, advanced bio/materials, medical devices, medical implants, medical disposables, medical instrumentation, medical software, medical equipment, medical education, bio/life sciences, pharmaceutical sponsorships, and professional medical societies.
     
  • 16 years’ experience qualifying and selling to physicians, nurses, research scientists, medical design engineers, and pharmaceutical product marketing managers at annual medical meetings and international trade shows.
     
  • 15 years’ experience in senior leadership positions recruiting, managing, and mentoring internal employees and external consultants, vendors and agencies.
     
  • 10 years’ experience owning and operating a marketing/communications/PR agency serving medical and technology-based businesses. This included marketing, selling, pitching, closing, planning and executing integrated programs for over 40 accounts.
     
  • 8 years’ experience global marketing and selling of advanced surface coatings to the medical device industry.
     
  • 5 years’ experience planning and launching capital equipment (reactors, analytical equipment), application software, educational content, and other medical services.

  • Direct experience working with numerous professional medical societies (from different medical disciplines) developing, packaging, marketing, demonstrating and selling multimedia CME content to physicians, nurses and other allied professionals at annual medical meetings.
     
  • A 1991 Master’s degree in Communications Management.
  • Adjunct faculty member:  Northeastern University, Lasell College, Curry College, Emerson College, and Salem State College.

Professional Experience

2001 – Present DIRECTOR, VITAL NOW!, Medical Marketing & Event Management, Cambridge, MA
2000 – 2001 VICE PRESIDENT OF MARKETING, Medical Support Systems, a Database Publishing Group Company, Cambridge, MA
1992 – 2000 FOUNDER & PRESIDENT, Effective Corporate Communications Inc., Burlington, MA
1990 – 1992 DIRECTOR, MARKETING & CORPORATE COMMUNICATIONS, Advanced Surface Technology, Inc., Billerica, MA
1986 – 1990 MANAGER, MARKETING SERVICES & INVESTOR RELATIONS, Spire Corporation, Bedford, MA
1984 – 1985 ADMINISTRATIVE ASSISTANT, COSTAR, A Division of Data Packaging Corporation, Cambridge, MA, acquired by CORNING, INC.

Education

  • M.S., Simmons College, Boston, MA, 1991
     
  • B.A., Emmanuel College, Boston, MA, 1983

Affilliations

  • Healthcare Businesswomen’s Association – Boston Chapter 2006
    - Volunteer, Marketing Committee

  • Medical Development Group (MDG) – Boston Forum 2006
    - Appointed Marketing Chair 2006; Elected to the Governing Board 2006

  • MassWIT 2006
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