 |
| Judy
Isaacson |
| Executive
Summary |
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- 20+
years' collective experience in global medical sales,
marketing, communications/PR, and business operations.
- 20 years’ broad industry experience in contract
R&D, surface coatings, advanced bio/materials, medical
devices, medical implants, medical disposables, medical
instrumentation, medical software, medical equipment,
medical education, bio/life sciences, pharmaceutical
sponsorships, and professional medical societies.
- 16
years’ experience qualifying and selling to physicians,
nurses, research scientists, medical design engineers,
and pharmaceutical product marketing managers at annual
medical meetings and international trade shows.
- 15
years’ experience in senior leadership positions
recruiting, managing, and mentoring internal employees
and external consultants, vendors and agencies.
- 10
years’ experience owning and operating a marketing/communications/PR
agency serving medical and technology-based businesses.
This included marketing, selling, pitching, closing,
planning and executing integrated programs for over 40
accounts.
- 8
years’ experience global marketing and selling
of advanced surface coatings to the medical device industry.
- 5
years’ experience planning and launching capital
equipment (reactors, analytical equipment), application
software, educational content, and other medical services.
- Direct
experience working with numerous professional
medical societies (from different medical disciplines)
developing, packaging, marketing, demonstrating and selling
multimedia CME content to physicians, nurses and other
allied professionals at annual medical meetings.
- A
1991 Master’s degree in Communications Management.
- Adjunct
faculty member: Northeastern University, Lasell College,
Curry College, Emerson College,
and Salem
State College.
|
Professional
Experience
| 2001 – Present |
DIRECTOR,
VITAL NOW!, Medical Marketing & Event Management,
Cambridge, MA |
| 2000 – 2001 |
VICE PRESIDENT OF MARKETING, Medical
Support Systems, a Database Publishing Group Company,
Cambridge, MA |
| 1992 – 2000 |
FOUNDER & PRESIDENT, Effective
Corporate Communications Inc., Burlington, MA |
| 1990 – 1992 |
DIRECTOR, MARKETING & CORPORATE
COMMUNICATIONS, Advanced Surface Technology, Inc., Billerica,
MA |
| 1986 – 1990 |
MANAGER,
MARKETING SERVICES & INVESTOR RELATIONS, Spire
Corporation, Bedford, MA |
| 1984 – 1985 |
ADMINISTRATIVE
ASSISTANT, COSTAR, A Division of Data Packaging Corporation,
Cambridge, MA, acquired by CORNING, INC. |
|
Education
- M.S.,
Simmons College, Boston, MA, 1991
- B.A.,
Emmanuel College, Boston, MA, 1983
Affiliations
- Healthcare Businesswomen’s Association – Boston
Chapter 2006
- Volunteer, Marketing Committee
- Medical Development Group (MDG) – Boston Forum
2006
- Appointed Marketing Chair 2006; Elected to the Governing Board 2006
- MassWIT 2006
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