After 9/11, Judy Isaacson founded Vital Now!, a medical marketing and event management consultancy, to serve the broader healthcare industry. After more than 20 years in medical sales, marketing, communications and PR, she founded a medical marketing consultancy focused on interim marketing, educational meetings and events, and multimedia products.

Vital Now! helps healthcare companies position new products and services, enhance corporate visibility, and increase revenue and overall market share by developing fully integrated marketing and communications programs.

Judy has a broad background in contract R&D, surface coatings, advanced bio/materials, medical devices, medical implants, medical disposables, medical instrumentation, medical software, medical equipment, medical education, bio/life sciences, pharmaceutical sponsorships, and professional medical societies.